Charity Hop Fundraising & Baseball Consulting - Charity Wines & Longball Cellars

Longball Cellars from Charity Wines
Objective: After success in the Boston market with Red Sox wines in the summer of 2007, Charity Wines expanded to Atlanta where they partnered with players on the Atlanta Braves to raise money for charity.

Result: Chipper Jones, Brian McCann and Tom Glavine joined other wine baseball icons in an effort that will raise money for charity through wine sales and sales of the original illustration used for the labels by artist Lauren Lynn Creedon. Wine is being distributed across Georgia stores and restaurants beginning May, 2007. Expected retail is about $13.

100% of all player proceeds go directly to the charity of the player's choice. In stores by May 26, 2008.

Order Wine Online Now | Also see: Longball Cellars News & Media Coverage | Launch Party Photo Album

Package design by Image Juice Creative.

Chipper Jones
"Chipper Chardonnay"
California Chardonnay

Benefiting The Miracle League.

Chipper Jones chips away each at bat to be the best ballplayer he can be. Chipper also strives to ensure every kid has this same opportunity. The Miracle League is proud to serve all brave children with disabilities who desire to make plays in the field and around the bases. Proceeds from Chipper Chardonnay help provide every child a chance to play baseball.

Learn more at http://www.miracleleague.com.

Portrait by Lauren Lynn Creedon.

Package design by Image Juice Creative.

Brian McCann
"McCann Merlot"
California Merlot

Benefiting Rally Foundation for Childhood Cancer Research.

Brian McCann protects the plate every day while playing a children's game. Off the field, Brian realizes that protecting children is no game. Proceeds from McCann Merlot support the Rally Foundation, an organization dedicated to raising funds to support pediatric cancer research with an aim to find better treatments and cures for childhood cancers.

Learn more at http://www.rallyfoundation.org.

Portrait by Lauren Lynn Creedon.

Package design by Image Juice Creative.

Tom Glavine
"Cabernet Glavingnon"
California Cabernet Sauvignon

Benefiting CURE Childhood Cancer.

Proceeds from Cabernet Glavignon support CURE Childhood Cancer and help conquer childhood cancer through research, education and support of patients and their families. Every kid deserves ad chance to swing for the fences.

Learn more at http://www.curechildhoodcancer.org

Portrait by Lauren Lynn Creedon.

In the media...

Television

NBC, 11 Alive -- Braves Wine For Charity (5/19/08)
ABC, WSB Action News 2 -- McCann Merlot, Chipper Chardonnay, Cabernet Glavingnon Anyone? (5/19/08)
CBS 46 Sports with Gil Tyree (5/19/08)
CSS -- Comcast Sports Southeast -- SportsNite: Braves Wine Tasting (5/19/08)
Fox SportsNet (5/19/08)

Newspaper

Atlanta Journal Constitution -- Chipper Chears For Charity (5/27/08)
Atlanta Journal Constitution -- Cabernet, Cracker Jack, A Nice Combo (5/20/08)
Atlanta Journal Constitution -- Charity wines take their turn at bat (5/15/08)
Atlanta Journal Constitution -- Are you a Braves fan? These wines are for you (5/15/08)
Charlotte Observer -- In My Opinion (5/21/08)
Gwinnett Daily Post -- Drink to cancer victims' health with a bottle of McCann Merlot (5/20/08)

Magazines

Atlanta Magazine -- full-page donated advertisement (May, 2008)
Atlanta Magazine -- Ballplayers turned oenophiles? Three Braves players release wines for charity (5/22/08)
Chop Talk -- Cheers to Days of Wine and Baseball (April, 2008)
ESPN The Magazine -- Reporting from... The Atlanta Braves Wine Cellar (5/20/08)
Fortune Magazine -- Pro Baseball Players Uncork The Wine Business (4/02/08)
The Hudspeth Roprt -- Charity Vino (May '08)
Points North -- Five Things I Must Do This Month: #5 - Raise Your Glass to Charity (May 2008)
Sporting News -- Thinking About Another Perspective (5/25/08)
Sports Unlimited Magazine -- Around the Southeast: A CURE in a Bottle (June 2008)
Today's Grocer -- Atlanta Braves Players Release Baseball Wines (June 2008)

Radio

Sports Radio 790 The Zone -- Promotions with Brandon Adams (week of 5/12/08)

Online

Atlanta Journal Constitution Blog -- Three Braves join unusual charity effort (5/15/08)
Atlanta Magazine Blog -- Drink The Pain of a Braves Loss Away (5/15/08)
Braves Love Blog, from a female perspective -- McCann Merlot (5/19/08)
CBS, WSB Action News 2 -- Braves Launch Slideshow (5/19/08)
Gaytlsports.com -- Two Braves offer wine for the masses (5/19/08)
Home Run Derby -- Are Wine Bottles the New Baseball Cards? (3/16/08)
iVillage -- Wedding Blog: Take Me Out To The Ball Game (5/30/08)
NovusVinum.com -- The Pitch is Merlot And Away (3/31/08)
Outdoor Sports -- Buy me some peanuts and pinot noir (5/19/08)
Southpaw Central -- Who wants wine? (3/14/08)
Sports Business Daily -- Names in the News (5/21/08)
Talking Chop -- Chopping Around the Choposphere (3/21/08)
Troy's Noise -- Toasts of the Town (3/13/08)

Player rights used by permission of the Major League Baseball Players Association. A portion of the proceeds from sale of this product benefits the Major League Baseball Players Trust.