Charity Hop Fundraising & Baseball Consulting - Charity Wines & Longball Cellars

Longball Cellars from Charity Wines
Objective: After success in the Boston market with Red Sox wines in the summer of 2007, Charity Wines expanded to New York where Mets and Yankees players together opted to raise money for charity.

Result: Johan Santana, Jose Reyes and Brian Schneider joined other wine baseball icons in an effort that will raise money for charity through wine sales. Wine is being distributed across New York, New Jersey and Connecticut stores and restaurants beginning May, 2007. Expected retail is about $13.

100% of all player proceeds go directly to the charity of the player's choice. In stores by May 26, 2008.

Order Wine Online Now | Also see: New York Yankees Longball Cellars | Launch Party Photo Album

View Longball Cellars News & Media Coverage

Illustration by Banchick Illustration.
Package design by Image Juice Creative.

Johan Santana
"Santana's Select"
2006 California Merlot

Benefiting The Johan Santana Foundation.

Proceeds from Santana's Select support The Johan Santana Foundation, funding worthy programs that focus on education and healthcare domestically and abroad. Johan has underwritten community-based initiatives that educate and counsel youth on health-related issues, and has also provided critical funding for melanoma research with the goal of eradicating this deadly disease.

Illustration by Banchick Illustration.
Package design by Image Juice Creative.

Jose Reyes
"CaberReyes"
2006 California Cabernet Sauvignon

Benefiting a fine charity.

Proceeds from Jose Reyes' CaberReyes support the Major League Baseball Players Trust, a charitable foundation through which Jose and all Major Leaguers promote volunteerism, train high school students as community volunteers, and contribute to causes affecting the needy around the world.

Learn more about the Players Trust at www.MLBplayers.com.

Illustration by Banchick Illustration.
Package design by Image Juice Creative.
Art reference: Mitchell Layton.

Brian Schneider
"Schneider Schardonnay"
2006 California Chardonnay

Benefiting The Catching for Kids Foundation.

Proceeds from Schneider Schardonnay support Brian Schneider's Catching for Kids Foundation, established to support children and their participation in sports by providing funding and creative programming. The foundation strives to enable children of all backgrounds and physical abilities to enjoy the games they love.

Learn more at www.catchingforkids.org.

In the media...

Television

WNBC 6:00 o'clock & 11:00 o'clock news, with Bruce Beck (5/16/08)
CBS News 2 New York from March 13, 2008 (view in Quicktime | watch on YouTube)
MSG New York -- Mets and Yankees players unveil a new wine at Mickey Mantle's in the Bronx (5/16/08)

Magazine

Fortune Magazine -- Pro Baseball Players Uncork The Wine Business (4/02/08)
Sports Illustrated -- Wine, wine, whine (5/23/08)
Wine Spectator -- Unfiltered: Longball Cellars charity wines (5/21/08)
Wine Spectator -- Unfiltered: The Mets and Yankees get some wine (3/19/08)

Newspaper

Lower Hudon Journal News -- Charity? These players will drink to that (5/13/08)
New York Daily News -- Buy me some peanuts and Cabernet for Subway Series (6/27/08)
New York Daily News -- Give me some peanuts and chardonnay (3/16/08)
New York Newsday -- Everyone cares about The Apple (3/18/08)
New York Post -- Players Wine Up For Charity (5/17/08)
Queens Ledger & Brooklyn Downtown Star -- NY Baseball Greats Found to Be Using Corks (5/22/08)

Radio

WFAN -- Joe Benigno & Evan Roberts - Live From Mickey Mantle's (5/16/08)
- Brian Schneider Interview
WFAN -- The Boomer and Carton Show (3/18/08)
WFAN -- Promotional spots (weeks of 5/05 & 5/12)
Sally Jessy Raphael Radio Network (5/23/08)

Online

Brooktown -- Wine for Charity (3/14/08)
Home Run Derby -- Are Wine Bottles the New Baseball Cards? (3/16/08)
iVillage -- Wedding Blog: Take Me Out To The Ball Game (5/30/08)
Mets Blog -- Reyes, Johan and Schneider on Wine (3/14/08)
Mets Today -- Swirling, Sniffing, and Sipping (3/20/08)
mlb.com -- Mets, Yanks join charity wine effort (5/16/08)
Pro Athletes Only -- MLB Players Participate In Wine Business For Charity (5/13/08)
Sports Illustrated -- Extra Mustard: From Whiners to Wine (3/17/08)

Player rights used by permission of the Major League Baseball Players Association. A portion of the proceeds from sale of this product benefits the Major League Baseball Players Trust.