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Longball Cellars from Charity Wines
Objective: After success in the Boston market with Red Sox wines in the summer of 2007, Charity Wines expanded to Cincinnati where they partnered with current and former players on the Cincinnati Reds to raise money for charity.
Result: Barry Larkin, Ken Griffey Jr. and Homer Bailey joined other wine baseball icons in an effort that will raise money for charity through wine sales. Wine is being distributed throughout the Cincinnati region in Ohio and Kentucky. All wine will be available beginning June, 2007. Expected retail is about $14.
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Ken Griffey, Jr.
"Junior"
2006 California Cabernet Sauvignon
Benefiting The Ken Griffey, Jr. Family Foundation.
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Proceeds from Ken Griffey, Jr.'s Cabernet Sauvignon support the Ken Griffey, Jr. Family Foundation, a fund that supports several causes, including the Boys and Girls Clubs of America and several children's hospitals across the United States. Toast to making a difference for kids.
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Barry Larkin
"B-Lark"
2006 California Merlot
Benefiting The Champions Sports Foundation.
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Proceeds from Barry Larkin's Merlot support the Champions Sports Foundation. B-Lark built the Champions Sports Complex to harness the power of sport and use it to successfully develop the youth in America by targeting their social, emotional, and educational needs. The Foundation was established as the premier safe haven for the total development of young people through the authority of sport.
Learn more at http://www.championssportscomplex.com.
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Homer Bailey
"Homer"
2006 California Chardonnay
Benefiting Outdoors Without Limits.
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Proceeds from Homer Bailey's Chardonnay support Outdoors Without Limits, an organization leading a nationwide effort to pull together communities committed to help reduce the barriers that prevent disabled people from enjoying the great outdoors. Together, we can change stereotypes about what defines ability and remind them of what they are truly capable of.
Learn more at http://www.outdoorswithoutlimits.org.
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In the media...
Television
- News 5 in Cincinnati, Top 5 (NBC) -- view in QuickTime | watch on YouTube
- ABC, NBC, CBS, FOX and FSN all covered the Launch Party on June 15, 2008
Magazine
Newspaper
Radio
- Lima's ESPN Radio -- Ron Williams Show (5/22/08)
- Lima's ESPN Radio -- Don and Dan Show (5/24/08)
Online
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Player rights used by permission of the Major League Baseball Players Association. A portion of the proceeds from sale of this product benefits the Major League Baseball Players Trust. Package design by Image Juice Creative; Photos thanks to Ronald C. Modra.
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