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Longball Cellars from Charity Wines
Objective: After success in the Boston market with Red Sox wines in the summer of 2007 followed up by their World Series victory, Charity Wines expanded to add three new players to the 2008 roster.

Result: David Ortiz, Jason Varitek and Kevin Youkilis joined wine icons Manny Ramirez, Curt Schilling and Tim Wakefield in an effort that will raise money for 6 different charities of the player's choices through 2008. Wine is being distributed across New England stores and restaurants beginning May, 2007. Expected retail is about $13.

   
 
 
     

100% of all player proceeds go directly to the charity of the player's choice. In stores by May 26, 2008.

Order Online Now | 2008 Longball Cellars News & Media Coverage | 2008 Launch Party Photo Album

Also see: '07 Boston Red Sox Longball Vineyards

   
Longball Cellars, Atlanta Braves   Captain's Cabernet, Sauvignyoouuk Blanc, Vintage Papi
     
David Ortiz, Vintage Papi
Illustration by Banchick Illustration.
Package design by Image Juice Creative.
 

David Ortiz
"Vintage Papi"

California Red Blend

Benefiting the David Ortiz Children's Fund.

David Ortiz Children's Fund

Big Papi recognizes that it takes a big heart to swing a big stick. That's why proceeds from Vintage Papi benefit the David Ortiz Children's Fund. You can help Papi come through with another clutch performance to help keep children around the globe safe and healthy. From Boston to the Dominican Republic, one long ball at a time, one child at time. Cheers.

Learn more at http://www.davidortizchildrensfund.org.

Jason Varitek, Captain's Cabernet
Illustration by Banchick Illustration.
Package design by Image Juice Creative.
 

Jason Varitek
"Captain's Cabernet"

California Cabernet

Benefiting Pitching In For Kids and Children's Hospital Boston.

Pitching In For Kids

It takes a tremendous leader to be a Captain. That's why Jason Varitek leads by example both on and off the field. Proceeds from Captain's Cabernet give breaks to special kids. Pitching in for Kids provides grants that improve the lives of children across New England. Funds have been earmarked to support Children's Hospital Boston, as well as other worthy causes.

For more information, visit www.pitchinginforkids.org or www.childrenshospital.org.

Kevin Youkilis, SauvignYooouuuk
Illustration by Banchick Illustration.
Package design by Image Juice Creative.
 

Kevin Youkilis
"SauvignYoouuk Blanc"

California Sauvignon Blanc

Benefiting Kevin Youkilis' Hits For Kids.

Hits for Kids

Recognizing the importance of keeping a rally going, Kevin Youkilis Hits for Kids is dedicated to rallying local and corporate support and awareness for charities and organizations focused on the health and well-being of children. Funds will benefit kids in New England and in Kevin's hometown of Cincinnati. Yooouuuk!

Learn more at http://www.youkskids.org.

   
 

In the media...

Television

Magazines

  • 2008 Red Sox Yearbook
  • Etc. for Her -- Beantown Wine (September, 2008)
  • Improper Bostonian -- Dish Section (4/02/08)
  • Improper Bostonian -- full page donated advertisement (May, 2008)
  • Foodservice East -- Red Sox pitch charity wines lineup (3/29/08)
  • Fortune Magazine -- Pro Baseball Players Uncork The Wine Business (4/02/08)
  • Massachusetts Beverage Business -- Longball Cellars Charity Wines (May 2008)
  • New Hampshire Magazine -- Drink Up For Charity: Red Sox Nation Asked to Help (May 2008)

Newspaper

Radio

  • ESPN Radio (nationally, including 890 AM in Boston) -- Interview with Jason Varitek (5/12/08)
  • Jammin' 94.5 -- Radio interview with John Corcoran of Charity Wines (5/25/08)
  • WBZ -- Radio Giveaways (weeks of 5/05 & 5/12)
  • WEEI promos (week of 5/12/08)

Online

     

Player rights used by permission of the Major League Baseball Players Association. A portion of the proceeds from sale of this product benefits the Major League Baseball Players Trust.


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