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Longball Cellars from Charity Wines
Objective: After success in the Boston market with Red Sox wines in the summer of 2007, Charity Wines expanded to New York where Yankees and Mets players together opted to raise money for charity.

Result: Jorge Posada and Bobby Abreu joined other wine baseball icons in an effort that will raise money for charity through wine sales. Wine is being distributed across New York, New Jersey and Connecticut stores and restaurants beginning May, 2007. Expected retail is about $13.

   
 
 
     

100% of all player proceeds go directly to the charity of the player's choice. In stores by May 26, 2008.

Order Wine Online Now | Also see: New York Mets Longball Cellars | Launch Party Photo Album

View Longball Cellars News & Media Coverage

   
Charity Wines Yankees   Abreu's Finest, Jorge Cabernet
     
Jorge Posada, Jorge Cabernet
Illustration by Banchick Illustration.
Package design by Image Juice Creative.
Art reference: Gregory Shamus.
 

Jorge Posada
"Jorge Cabernet"

2006 California Cabernet Sauvignon

Benefiting The Jorge Posada Foundation.

The Jorge Posada Foundation

A portion of the proceeds from Jorge Cabernet will benefit The Jorge Posada Foundation which was established to help children and families affected by craniosynostosis. The foundation provides emotional and financial support as it underwrites a portion of the costs of initial surgeries in its partner medical centers.

Learn more at http://www.jorgeposada.com/foundation.html.

Bobby Abreu, Abreu's Finest
Illustration by Banchick Illustration.
Package design by Image Juice Creative.
Art reference: Al Bello.
 

Bobby Areu
"Abreu's Finest"

2006 California Merlot

Benefiting the Police Athletic League of New York City.

Police Athletic League of New York City

Before kids can go places, they need a place to go. That's why proceeds from Abreu's Finest support the Police Athletic League, New York City's largest, nonprofit, independent youth organization. PAL serves 51,000 boys and girls each year with recreational, educational, cultural and social programs. PAL is the official youth agency of the New York Police Department, that is: New York's Finest.

Learn more at http://www.palnyc.org.

   
 

In the media...

Television

Magazine

Newspaper

Radio

  • WFAN -- Joe Benigno & Evan Roberts - Live From Mickey Mantle's (5/16/08)
  • WFAN -- The Boomer and Carton Show (3/18/08)
  • WFAN -- Promotional spots (weeks of 5/05 & 5/12)
  • Sally Jessy Raphael Radio Network (5/23/08)

Online

     

Player rights used by permission of the Major League Baseball Players Association. A portion of the proceeds from sale of this product benefits the Major League Baseball Players Trust.


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