Charity Hop Fundraising & Baseball Consulting - Charity Wines & Hat Trick Cellars

Hat Trick Cellars from Charity Wines
Objective: After success in the Boston market with Red Sox wines in the summer of 2007, Vinlozano Imports (aka Charity Wines) with the help of Charity Hop, looked to expand their line into hockey -- leveraging NHL and Boston Bruins legends looking to sell wines with proceeds going to charity.

Result: Two legends from the Boston Bruins, Cam Neely and Ray Bourque, each agreed to launch their own wine label with proceeds benefiting their charity of choice. Wine will be distributed across New England stores, restaurants and the Boston Garden beginning the week of November 11, 2007. Expected retail is about $12.

100% of all player proceeds go directly to the charity of the player's choice. In stores now!

Place an online order| Hat Trick Cellars Media Coverage | Launch Party Photo Album

Also see: Boston Red Sox Longball Vineyards | New Orleans Saints Gridiron Cellars


Hat Trick Cellars from Charity Wines featuring Boston Bruins legends.		Ray Bourque & Cam Neely at the Hat Trick Cellars Launch Party at The Greatest Bar.

Ray Bourque
"Bourque Merlot"
2005 California Merlot

Benefiting the Celebrities for Charity Foundation.

With enticing aromas of black plums, blackberries, cassis, bing cherries, and espresso, this merlot pairs perfectly with many foods with it silky and rich cherry flavors and hints of chocolate.

By purchasing Bourque Merlot, you will be helping Ray Bourque continue to support hundreds of local charities through the Celebrities for Charity Foundation. CFC supports charities in their fund raising efforts by providing celebrity support. It has donated over $1.2 million of funds and memorabilia to more than 750 different causes.

For more information, please visit www.celebritiesforcharity.org.

Cam Neely
"CamBernet"
2005 California Cabernet Sauvignon

Benefiting The Cam Neely Foundation for Cancer Care.

Rich and ripe with enticing flavors of currant, blackberry and creamy chocolate oak. This full-bodied Cabernet has notes of spice and tobacco and moderate tannins on the finish. Perfect with any grilled meats or Italian dishes.

By purchasing CamBernet, you are helping to aid Cam Neely in the fight against cancer. The Cam Neely Foundation for Cancer Care, The Neely House and The Neely Cancer Fund share a common goal - to assist cancer patients and their families during treatment.

For more information, please call 617-346-5900 or visit www.camneelyfoundation.org.

In the media...

6/04/08: Sirius Satellite Radio -- Cam Neely on The Scott Ferrall Show
11/17/07: The Buzz on NESN: The Countdown with Hazel Mae
11/14/07: Portsmouth Herald / Seacoast Online: Bruins stars raise a glass for charity
11/09/07: Boston Herald -- Toasts Of The Town
11/09/07: WAAF -- Hill-Man Morning Show
11/08/07: NESN -- Introduction to 2nd period of Bruins game
11/08/07: New England Cable News -- Bruins Have Their Own Wine
11/08/07: bruins.nhl.com -- Bear Essentials
11/08/07: Launch Party Invitation
11/04/07: WBZ Radio, AM 1030 -- Launch Party Promos
9/23/07: bruins.nhl.com -- B's Foundation Announces Partnership with Charity Wines
9/22/07: Luxist -- Hockey Stars Follow Baseball Players Into The Wine Business
9/21/07: Boston Herald -- Cam, Ray: Red Line to Red Wine

Player rights used by permission of Cam Neely and Ray Bourque. A portion of the proceeds from sale of this product benefit the Boston Bruins Foundation.