Bobby Abreu Answers The Call Of Duty

Objective:

Strategically align MLB slugger, Bobby Abreu, with a worthy New York City based charity to be the recipient of a large charitable donation and foster the relationship between the parties.

Strategy:

Charity Hop created a target list of charities in the New York area that fit the ideals and goals of Bobby Abreu. Once a mutually beneficial match was made, Charity Hop outlined goals and expectations for each party’s piece of the relationship, and developed opportunities for Bobby to immerse himself within the organization.

Results:

Charity Hop successfully aligned Abreu with the Police Athletic League of New York City, a relationship solidified through media procured on all major NYC television stations, the New York Post, New York Times, and on MLB.com. Charity Hop coordinated with “Bobby Abreu Day,” whereas Bobby visited a group of over 100 P.A.L. kids in the Bronx to play stickball and paint faces. He then joined P.A.L. representatives for a check presentation at Yankee Stadium to hand off $30,000 in donations.

Bobby still supports P.A.L. today and plans to support the organization on a national level beyond his Yankee years.