Bobby Abreu Answers The Call Of Duty

Objective:

Strategically align MLB slugger, Bobby Abreu, with a worthy New York City based charity to be the recipient of a large charitable donation and foster the relationship between the two parties going forward.

Strategy:

Charity Hop created a target list of athletic-based charities in the New York area that fit the ideals and goals of Bobby Abreu. Once a mutually beneficial match was made, Charity Hop would facilitate the necessary introductions, help to outline goals and expectations for each party’s piece of the relationship, and begin to set-up opportunities for Bobby to immerse himself within the organization.

Results:

After a thorough search, Charity Hop was able to successfully align with the renowned Police Athletic League of New York City. The organization became the primary recipient of proceeds from a Charity Wine for Bobby, appropriately named “Abreu’s Finest” and was highlighted on the packaging of more than 25,000 wine bottles. The relationship was solidified through media procured on all major NYC television stations, the New York Post, New York Times, and on MLB.com.

Charity Hop took the relationship a step further in helping to coordinate “Bobby Abreu Day” in 2008. During that afternoon, Bobby visited a group of over 100 P.A.L. kids in the Bronx playing stickball and painting faces. He then joined P.A.L. representatives and Charity Hop for a check presentation at Yankee Stadium that evening to hand off more than $30,000 in donations.

Bobby still supports P.A.L. today and plans to support the organization on a national level beyond his Yankee years.