Charity Hop is a sports marketing agency that connects athletes,
brands and worthy causes. We make your dream a reality.
Fielding Ideas. Finding Solutions.

Case Study

NFL Legend Dan Marino sports his Vintage 13 Series of Wines
Case Study: Product Development & Deployment

Charity Wines Becomes Toast of the Town


Objective:

Engage professional athletes into participating in a groundbreaking product launch to raise sizable funds for their charity of choice.

Strategy:

Charity Hop took our Charity Wines client novel idea and made it reality. We developed the roadmap to obtaining athlete participants, managing the branding process, organizing charitable partners, aligning with key league and media partners, and executing the regional launch events.

Results:

Charity Hop became well known for launching “Charity Wines” for dozens of professional athletes. This venture netted tremendous local and national exposure for both the charitable organization and athlete supporting it – not to mention in excess of $1 million charitable dollars raised. Clients ranged from Red Sox slugger David Ortiz to NFL Hall of Famer Dan Marino.

Charity Hop was able to deliver tens of thousands of charitable dollars each to dozens of worthy organizations, while boosting our athlete’s profiles in their local communities through targeted media campaigns, donated advertising, and successful launch events.

Charity Wines were featured in countless national media outlets headlined by a full page spread in Sports Illustrated, a segment on ABC World News, feature story in Fortune, and story in GQ. Charity Hop was honored with two gold awards by the New England Direct Marketing Association for their work on the Charity Wines campaign, and the wines for MLB legends Brooks Robinson, Ernie Banks, Mike Schmidt and Eddie Murray were entered into the National Baseball Hall of Fame and Museum.

Inside the Numbers:

  • 30 athletes signed
  • $1 million charitable dollars raised
  • $400,000+ in donated media procured
  • 10 launch events executed in key markets

Wine Labels:

In the News: